One of the things I see a lot on social media are people talking about film superlatives, but they've clearly never seen a film before 2000. That's because so many of the commenters are youngish and they lack a certain historical perspective. When discussing why Harris lost, there are a lot of attempts at explaining things that really lack that historical breath of vision.
This occurred to me as I read Krugman's argument that "MAGA is bad for business." The empirical argument is pretty sound that not only are Trump's economic policies bad in and of themselves, but the way he's going about these bad policies is perhaps even worse. The tariff yo-yo is not only bad because large tariffs are a bad policy, but his constant on again, off again modus operandi means that any purported benefits of tariffs - the onshoring of manufacturing - are not likely to happen, because you can't plan a month into the future, much less three years.
However, as Krugman notes in passing, Republicans are generally considered better for business than Democrats, despite all the economic data clearly showing the opposite. There are three pillars of the GOP's electoral appeal: they are good for business, they are serious about national defense and they are tough on crime. Only the latter is true, and that's largely a product of being horrible on civil liberties.
All of these are vibes that go back well before Trump. They have some small basis in Reagan's deregulation and benefitting from the post-inflationary boom of the '80s and his massive defense build up. However, they persist today despite copious evidence to the contrary.
Are Republicans better on national defense? I'd argue that Iraq was the greatest unforced error in the history of American defense policy, even more so than Vietnam. Vietnam was at least the illogical extension of a logical policy - containment. Iraq was just a massive own goal. Now we have an administration actively working to destroy the alliances that we created to make us and the world safer, while the morons in charge create massive gaping holes in our operational security. The use of Signal for the Houthi strikes was not the first or last time they have violated secure communications.
Are Republicans better for the economy? The massive deregulation and tax cuts led to the grueling recession of 1991-3. Bush explicitly created the deregulation and loose money policies that led to 2008. Now Trump - who has inherited two booming economies from Obama and Biden respectively - is actively working to destroy that.
In other words, the actual Republican policies, when looked at objectively, are contrary to how people think about Republicans. Yet these vibes persist.
From a political point of view, this clearly matters. Yglesias' blind faith that people actual look at policies is present in his defense of Obama's record with the banking industry after 2008. He argues, somewhat persuasively, that Obama tried to bring a few cases against bankers, but they were all moot because the law doesn't really allow easy prosecutions of white collar crime. Therefore, passing Dodd-Frank was a way bigger deal than symbolic prosecutions that would have failed.
The problem is that we did bail out the banks and not the people who lost their homes - often through no fault of their own. Banks were paying out bonuses by Christmas of 2009, while average Americans struggled to stay afloat. Whatever the merits of the policy - and saving the banking system was essential - the vibes of "Democrats only care about the banks" was at the heart of the Tea Party revolt.
When people talk about Harris' loss, it is difficult to avoid coming back to "vibes." Objectively, the Biden performance on the economy was the best in the world. You can measure it compared to other countries and he did the best he could with the facts on the ground. However, it was not the actual inflation rate that had people upset, but the fact that prices had risen (bad) and they weren't going to go back down (good actually, deflation is bad) and the increase they had seen in their wages was not Biden's work (arguable). Inflation, as an economic condition, was largely over by late 2023, with some exceptions. The vibes surrounding inflation were, however, still bad.
None of this is say there couldn't have been better choices made by Democrats from 2021-2024. Certainly Merrick Garland's slow rolling of Trump's prosecutions looks like a massive, perhaps fatal mistake. The Harris campaign probably should never have stopped talking about Project 2025.
Still, vibes persist beyond the ability of evidence to make a dent in them. There is no media strategy like going on Joe Rogan or social media outreach than can easily divest people of their prior beliefs.
This is why embracing FAFO is still the Democrats best bet. Trump and Republicans are fucking things up. The Signal scandal has left a mark, and we are seeing massive anger at townhalls directed at Republicans who have abandoned their oaths of office to supplicate before Trump.
Again, I don't like "rooting" for hard times, but only hard times will drive a wedge between people and their a priori beliefs; beliefs that have no roots in reality.