Sydney Sweeney is an American actress who I'm pretty sure I've never seen in anything, yet she is ubiquitous. (I guess she was in Once Upon A Time...In Hollywood, but I don't know who she played.) Anyways, she is in an ad for American Eagle Jeans with the very Dad Pun: "Sydney Sweeney Has Good Genes" as she cavorts in sexually suggestive ways.
Naturally, the internet has lost its damned mind. Because we have actual Nazis in significant positions of authority and eugenics a real part of fascist ideology, people have seized on the underlying ramifications of the ad: Hot Blonde Lady is the preferred genetic outcome. That's not, of course, what the ad says. It may be a preferred aesthetic outcome for some, but if the person in the ad were Ana de Armas or Lupita Nyong'o, would the joke work any less? Maybe there will be subsequent versions with non Aryan looking women, just to tweak the noses of those who are outraged.
But after all, the outrage is the point. Yes, it's the algorithms that force this topic into our faces, but the algorithm only works if we let it. We are steeped in our outrage over every little fucking thing. People see the ad as racist and eugenic. OK, I mean, I guess. Their outrage becomes counter-outrage on Fox and other Right wing spaces. The counter-outrage is used to justify the initial outrage.
Meanwhile, we are all a little bit dumber, because we've shut off the higher parts of our brain function as we descend deeper into the outraged parts of our brains.
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