Martin Longman looks at the tactical bind that the GOP is in this November. The basic issue is this: MAGA is centered in "low information" voters. These are people who do not think in especially ideological terms, but rather respond to various cues about the world in a less systematic way. Trump, in this telling, is simply one of dozens of global leaders who have risen to power because the "system" sucks and they want someone to upset the apple cart. It's broadly populist in its contempt for governing expertise and compromise, because they just want to burn the whole thing down.
Trump is currently burning the whole thing down.
Turns out, though, that burning the whole thing down is actually really damaging to a lot things that MAGA likes. Additionally, MAGA is now invested in the arsonist. They simply don't vote in the same numbers in special elections certainly, but also the midterms. Democrats did surprisingly well in the 2022 midterms, despite Biden's low approval ratings, because Trump's GOP really are only TRUMP'S GOP. Without him on the ballot, Republicans could suffer in the turnout war.
The problem - as Longman and others have identified - is that Trump is incredibly unpopular. What's more, he's really unpopular on the issues that people care the most about. Then you add in him saying shit like he doesn't care about the economy or the midterms (his way of preemptively deflecting the stench of coming defeat) and why would anyone come out and vote for the GOP.
Susie Wiles is talking about a convention in August or September to rally the MAGA faithful. The problem is that he's becoming increasingly toxic. If you are the Democrats, you WANT to run against Trump, against gas prices, against corruption. By all means, re-center Trump in the popular imagination. Democratic partisans are going to crawl through broken glass and lemon juice to vote this November. Blacks are pissed at the gutting of the Voting Rights Act. Hispanics are pissed at the wanton cruelty of ICE. Suburbanites are repelled by the corruption and incompetence. The idea that they can rally these infrequent voters who often back Trump seems false on the face of it.
Unless they are hardcore MAGA, they wanted the price of stuff to come down. Inflation is not only had right now, but it looks to get worse over the course of the next six months. Oil prices won't come down for a year or more even if the war ended tomorrow. Fertilizer prices are going to create chaos on the Farm Belt and the grocery store.
Wiles may feel like her only avenue is to "let Trump be Trump" but that seems foolish.