At least that's the conclusion of this piece. Now, that's an exaggeration, but the idea that people rationally choose whom to vote for has always been an ideal rather than a reality. This piece unravels this well.
However, it also notes that people take their cues from elites. If Barack Obama supports marriage equality, then suddenly so do most African Americans, who previously hadn't.
The good news is that there are more people taking their cues from Democrats these days.
The bad news is that there are millions of people taking their cues from Donald Trump.
That last one should worry us.
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