via Booman, from the NY Times Magazine:
Burton and his colleagues spent the early months of 2012 trying out the pitch that Romney was the most far-right presidential candidate since Barry Goldwater. It fell flat. The public did not view Romney as an extremist. For example, when Priorities informed a focus group that Romney supported the Ryan budget plan — and thus championed “ending Medicare as we know it” — while also advocating tax cuts for the wealthiest Americans, the respondents simply refused to believe any politician would do such a thing. What became clear was that voters had almost no sense of Obama’s opponent. While conducting a different focus group — this one with non-college-educated Milwaukee voters on the eve of Wisconsin’s April 3 primary — Burton and Sweeney were surprised to learn that even after Romney had spent months campaigning, many in the group could not recognize his face, much less characterize his positions. Compounding the Republican nominee’s strangely persistent obscurity is that, as Garin told me, “Romney is not a natural politician in the sense of embracing opportunities to talk about himself.”
That left an opening for the Democrats to tell Romney’s story, and over the spring they figured out how to do so. Obama’s opponent was not an ideologue per se, the Priorities team decided, but instead someone who knows and cares only about wealthy Americans. Burton describes the distinction as “a top/bottom rather than left/right approach” — also known in Republican circles as class warfare.
And this is why the Bain attacks exist and will continue. The GOP/Ryan plan is toxic when explained. So toxic, in fact, that those "low information voters" (you know, morons) can't believe the actual facts of the situation.
So, as Krugzilla pointed out, you use Bain to stand in for the very real, very dangerous policies that a President Romney would enact.
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