First it was "Soccer Moms". Then "Security Moms". Then "NASCAR Dads".
In 2012, we have the "Walmart Moms".
Obama has Target Moms, Cinco de Mayo Dads, Hip Hop Uncles and MFA Aunts all sewn up.
But the Walmart mom is what is propelling him to victory, because that is a slice of the electorate that is not necessarily disposed to him: non-college, blue collar whites.
He is not running well with the NASCAR dads.
The piece seems to suggest that it is the 47% thing that is killing Romney with Walmart Moms, and that might be true. But it might also be that the GOP has spent the last two years trying to intrude on the vaginas and uteri of millions of Americans - and not in a nice way.